Control Web Traffic

Have you ever been required, or anticipate a time when you may need to consider controlling web traffic to your site?

The number of visitors or volume of traffic you receive at your website is an indication of its popularity. An analyse of the statistical data generated by the number of visitors you receive will make it possible for you to identify any deficiency, failings or shortcoming of your site and hence enable you to investigate ways to improve those areas identified as potentially weak.

Limiting access

There will be times when you need to protect or deny access to some of the more important parts of a site by password, thereby allowing only those people you have given authorisation and permission to view and participate in that particular sections or pages, for example a members area of a website that that you might subscribe to or offer exclusive access to there content when capturing your email address.

Some Web Masters and administrators have chosen to block access their website pages based on geographic location, traffic from outside their specified area will not be allowed to gain access to their site.

Bandwidth and / or the number of connections is another potential option to limiting access to a website, both based connectivity numbers.

Increase website traffic

It's possible to dramatically increase website traffic by purchasing commercial, non-internet based advertising.

The positioning of your site in search engine results through the use of keywords and Search Engine Optimisation (SEO) the purchase of online advertising, which might include on-page advertisements, the distribution of a large scale e-mail marketing campaign, or implementing pop-up ads any of these methods' should increase website traffic considerably.

There are numerous statistics which emphasis the fact that if your website is not displayed on the first pages of any search engine results page, then the odds of anyone finding you diminishes to a very great extent (and particularly if you have other competitors appearing on the search engine results first page). Not very many people venture past the first page, and the proportion that go to successive pages is considerably lower. Therefore, as a result, getting good, high ranking position when the search engines return their results is as significant as the presentation of the website itself.

Organic traffic

Organic traffic, traffic which arrives from unpaid listings the results displayed by search engines or directories. "Organic" traffic can be generated or increased by including your website in relevant directories and guides It's a well know fact that, the top organic result returned when using a search engine get most of the clicks from users on the web.

Despite what you may have been told, significant and substantial testing reveals that sponsored search results (i.e. Google AdWords Ads) only receive 4% - 5% of the total clicks available!

The first organic search results (i.e. Non-sponsored listing) receives 41% - 45% of the obtainable traffic, and the number two result organic search receives 11% - 18% of the available traffic, that's Ten to twenty times the amount of clicks as the first PAID listing.

This is a dramatic indication of the important of appearing on the first search engine results page and at the top of the page.